AUDIENCE RESEARCH SUMMARY

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Audience Research Survey:
The conclusions I can make about my findings are that, if I was to market and advertise my trailer, it would have to be online because the majority of people I asked said that they use the internet/online (mainly) to find out about what new movies are coming out and in my trailer I will have to include more demons as the villains because more people wanted to see them rather than the more conventional villain. The actors will have to be great because if not, my target audience will lose interest very quickly & they will all be the same age as my target audience because I want them to appeal to them.
This tells me that my trailer has to include all the most answered/most popular elements of my survey because this will make my target audience pay attention to the trailer.
My target audiences are 16 to 19 year olds and I decided this before I did the survey. I am going to make the film appeal to my audience by:

  • Making sure that the setting is what the audience wants i.e. according to my survey results, most of the people I have asked said that they wanted the setting to be in an abandoned house.
  • Making sure that the ending of the trailer is a happy on because 6/10 people I asked said that they wanted to see a happy ending.
  • Make sure that most of the dislikes about horror movies are not shown in my trailer, for example: no bad acting because it will make my trailer look bad and it will lose the appeal and interest of my target audience, no cliché parts i.e. mental institutions, orphanages, generic paranormal activities. According to  (http://screenrant.com/overused-worst-horror-movie-cliches-jump-scares/)
  • Having the main protagonists within the same age bracket as my target audience because this will enable the audience to relate to the characters thus creating interest in the trailer.
  • Incorporate creepy piano and tense music throughout the trailer because 8/10 people who commented on my survey said that they wanted to hear these types of movies and because in most horror movie trailers, you can usually hear a piano playing or music which makes you feel tense because something bad might/will happen.

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